Synthesia, the London-based startup whose platform turns text into AI-generated videos for corporate training, will open its third global office in Austin — an 8,000-square-foot space at 119 Nueces Street downtown.
The office starts staffed with 12 employees. That number is expected to triple by the end of the year, according to a company spokesperson. New York, Synthesia’s primary US outpost, remains its main stateside hub.
The Austin announcement dropped April 21 alongside parallel openings in Paris and Berlin — a three-city simultaneous expansion bankrolled by the company’s $200 million Series E, closed in January.
Synthesia’s product turns text scripts and synthetic avatars into usable video content for onboarding, skills development, and organizational learning. The company has said it plans to build out a new product line around AI-powered agents built “specifically for organizational learning and upskilling” — a direction that sets up adjacent competition with traditional learning-management vendors.
“This expansion is about putting our team closer to our customers and the talent markets where we want to grow. We’re hiring across go-to-market and customer success in every new market, and the caliber of people we’re attracting reflects how seriously businesses are taking AI video right now.”
— Laura Gonzalez, Chief of Staff and Head of People, Synthesia
The relocation is the latest international pull from Opportunity Austin, the region’s economic-development nonprofit tasked with attracting foreign employers. Susan Davenport, the organization’s president and CEO, framed Synthesia’s move as a validation of the Austin region’s talent pipeline.
“The region’s collaborative approach and deep workforce pipeline make it an ideal place for innovative companies to grow, and we’re excited to support Synthesia as they build and scale here.”
— Susan Davenport, President and CEO, Opportunity Austin
More UK-to-Texas relocations may be in the pipeline. The state of Texas is preparing to open its own trade office in London to deepen commercial ties between the UK and Texas — a channel Austin stands to benefit from disproportionately given its existing concentration of British and European tech investment.
Sources: Synthesia company statements; Opportunity Austin press release; Austin Business Journal reporting.