Austin-based bone broth powerhouse Kettle & Fire is making a move in the C-suite, tapping a new chief executive to lead the company into its next growth phase — while keeping its founding leadership close to the action.
The leadership transition, confirmed this week, comes as the direct-to-consumer food brand continues to carve out a dominant position in the functional food and wellness category. Kettle & Fire, founded in 2015 and headquartered in Austin, has grown into one of the most recognizable names in the premium bone broth space, leveraging e-commerce and retail partnerships to scale nationally.
While full details on the incoming CEO's background and strategic priorities have not yet been disclosed, the company confirmed that the outgoing chief executive will remain embedded in the organization in a significant capacity — a structure increasingly common among founder-led consumer brands navigating the transition from startup scrappiness to mature operational discipline.
The retention of former leadership signals that Kettle & Fire isn't looking to reinvent itself, but rather to layer in executive depth as it targets broader distribution, potential product line expansion, or prepares for a future capital event.
For Austin's tightly woven consumer goods and food-tech ecosystem, the move is worth watching. The city has quietly become a launching pad for wellness-focused food brands, and how Kettle & Fire manages this handoff could serve as a case study for other founder-run companies in the region facing similar scaling inflection points.
Further details on the incoming CEO's identity and mandate are expected to emerge in the coming days.